Milan, ITALY – Crionet, premier provider of technology services and data management for live sports events, is proud to announce a strategic partnership with White Bridge Investments II. Under the new agreement, the Italian private equity firm has acquired a majority stake in Crionet to fuel the company’s next phase of international expansion and product innovation.
Founders and long-term managers Giorgio Garcia-Agreda and Gaetano Guarino will retain a significant minority stake and continue to lead the company as executive directors. This structure ensures complete management continuity while onboarding the deep financial backing and strategic guidance of White Bridge Investments.
Elevating the Live Sports Ecosystem
Crionet has built a reputation as an indispensable stakeholder in the professional sports landscape, with a deeply rooted presence in racquet sports and the global tennis ecosystem. The company provides a fully integrated suite of end-to-end proprietary software solutions and live broadcasting services. These offerings range from core tournament operations—such as ticketing, accreditation, and hospitality management—to advanced on-court deliverables. Crucially, Crionet’s technological edge is driven by its investments in artificial intelligence and computer vision solutions. These proprietary tools allow for real-time automated data collection, deep performance analytics, and dynamic video visualization used by broadcasters, federations, and fans worldwide.
Scaling New Markets and Expanding Portfolios
The backing of White Bridge Investments allows Crionet to aggressively scale its operational capabilities. The strategic roadmap focused on the partnership includes:
– Internationalization: Scaling Crionet’s geographic footprint to deliver data and broadcasting services to major sporting events across new continents.
– Portfolio Enrichment: Accelerating the development of AI-centric sports technology software and data tools.
– Discipline Diversification: Adapting Crionet’s highly successful tennis workflow models to capture market share in other professional sporting disciplines.
