Connected Platforms for Event Management

A connected suite of specialized platforms enables sports organizations to manage the full event lifecycle, from accreditation, ticketing, and hospitality to operational workflows, audience engagement, and data-driven services.

The Sportforce Platform is a portfolio of specialized digital products supporting the full lifecycle of sports events, from operations and ticketing to hospitality, data management, and fan engagement.

Each product addresses a specific need while integrating seamlessly within a broader digital ecosystem, powered at its core by a Customer Data Platform based on Microsoft Dynamics 365.

Designed for federations, tournaments, venues, and clubs, SportForce helps simplify complexity, improve efficiency, and support sustainable growth.

  • Platforms

    OPERATIONS & ACCREDITATION SERVICES

    XMS Event Management System is the platform for operations and accreditation services, designed to simplify the management of complex sports events.

    Through a centralized digital environment, XMS supports event planning, participant registration, accreditation workflows, real-time access control, role-based permissions, and activity monitoring.

    Scalable and reliable, it helps organizers manage athletes, staff, media, sponsors, guests, and operational teams with efficiency and control, from local tournaments to international competitions.

  • Platforms

    CORPORATE HOSPITALITY

    Hospi is the corporate hospitality platform designed to manage premium guest experiences for sports events.

    It centralizes VIP access, invitations, RSVPs, guest journeys, passes, seating, parking, restaurants, and schedules before, during, and after the event.

    Combining operational control with branding and engagement tools, Hospi helps organizations strengthen relationships, enhance event value, and deliver memorable experiences.

  • Platforms

    TICKETING

    TicketForce is a white-label ticketing and fan data platform designed to support digital commerce, audience profiling, and marketing activation across the fan journey.

    It offers a dedicated portal to collect and enrich fan data, prepare personalized engagement journeys, and connect ticketing with digital services before, during, and after the event.

    With its own e-commerce engine and flexible integrations with existing ticketing systems, TicketForce helps organizers streamline operations, enhance fan engagement, and unlock new revenue opportunities.

  • Platforms

    CDP - CUSTOMER DATA PLATFORM

    SportForce is the sports Customer Data Platform powered by Microsoft Dynamics 365 and integrable with enterprise platforms such as Salesforce and Adobe Experience Platform.

    It centralizes fan, customer, and stakeholder data from ticketing, events, digital platforms, registrations, and on-site interactions, creating complete and continuously updated audience profiles.

    With CRM, analytics, and marketing automation capabilities, SportForce helps organizations activate revenue streams across ticketing, hospitality, sponsorship, merchandising, and digital content, turning data into stronger relationships and sustainable growth.

Other Product & services