Behind
Sport Innovations
The Crionet Leadership Team brings decades of experience in sports management, broadcasting, data systems, software engineering, and sport platforms, ensuring that every decision is aligned with performance, excellence, and long-term growth.
Executive Team
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Giorgio Garcia Agreda
Chief Executive Officer
CEO @ Crionet – Engineer – CRM & Digital Strategy Expert – Professor, Speaker & Author
Senior executive and digital strategist with a strong background in the sports, media, and technology industries.
CEO at Crionet, driving innovation in event management, data intelligence, and media production for major sports organizations. Over 20 years of expertise in digital transformation, CRM, marketing performance, and business development across multiple sectors. Microsoft MVP for 16 years in the AI ERP category, following previous recognition in CRM, Dynamics 365, and Business Applications.
Speaker at numerous international conferences and author of several publications and books on CRM and customers strategy. Former ATP Challenger Tournament Director and contract professor at LUISS University, focusing on Applied CRM, Customer Insights, and Digital Marketing KPIs. Multilingual, with a passion for data, user experience, and integrated digital ecosystems. -
Gaetano Guarino
Chief Commercial Officer
As Chief Commercial Officer, Gaetano leads Crionet’s global commercial strategy across markets, services, and solutions.
With deep expertise in Sports Business Development, Media Rights, and Strategic Partnerships, he focuses on unlocking value for clients while expanding the Group’s presence in new regions and verticals.
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Stefano Mastrippolito
Chief Financial Officer
As Chief Financial Officer, Stefano oversees Crionet Group’s financial strategy, planning, and performance across all markets and subsidiaries.
With a strong background in financial governance, international operations, and SaaS business models, He ensures Crionet’s growth is sustainable, data-driven, and investment-ready.
Stefano plays a key role in aligning finance with strategic vision, driving operational efficiency while supporting product innovation and global expansion.
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Roberto Cavallini
Head of Products
As Senior Product Manager at Crionet, his role is to lead the evolution of products and services in the fields of television broadcasting, digital services, platforms, and program production.
His primary mission is to understand and meet customer needs by delivering effective solutions and creating tangible value for the market.
He oversees product roadmaps, sets feature priorities, and manages business impact planning and assessment. Through his leadership, he ensures continuous innovation and steady strategic growth across all of the company’s product lines.
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Matteo Veneri
Senior Director of Sales - Racket Sports
As Senior Director of Business Development in Racket Sports, Matteo leads Crionet’s growth efforts across federations, clubs, academies, rights holders, and media partners.
With a strategic focus on both client acquisition and long-term relationship building, He connects Crionet’s tech solutions with the real-world needs of the global sports ecosystem.
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Clemente Giorio
Senior Director AI and Computer Vision
Clemente Giorio is Senior Director AI and Computer Vision, specializing in Artificial Intelligence, Computer Vision, and Mixed Reality technologies.
Based in Italy, he has built a strong reputation for combining deep technical expertise with innovation-driven product development, particularly in immersive and AI-powered experiences.
Over the years, he has worked on advanced projects involving machine learning, HoloLens, spatial computing, and human-computer interaction, helping organizations transform emerging technologies into practical business solutions.
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Luca Gerbino
Director of Business Development
Luca is Director of Business Development with strong experience in sales leadership and business development within the Sports and Media Technology Industry.
He leads commercial strategy, manages key client relationships, and drives revenue growth through the delivery of innovative digital and data-driven solutions for global sports organizations.