“THE CHALLENGE”
was to elevate the in-venue experience — making each moment immersive for live spectators and reinforcing the emotional bond between fans, teams, and brand partners.
FITP (Italian Tennis & Padel Federation) and ITF entrusted Crionet with the full creative and technical delivery
of the Sport Presentation, including content ecosystem, live show design, fan engagement, and real-time arena visuals.
“THE IDEA”
was to Transform the arena into a theatre of moments — where the history of the Davis Cup, the identity of Bologna, and the passion of tennis converge in a unified, emotionally engaging show.
For the occasion we designed a living narrative — one that represented the rivalry, legacy, and nationality of each match, while empowering fans to be part of the storytelling.
“WHAT WE DELIVERED/ “Creativity Identity”
- A visual system inspired by Bologna’s architectural arches and the tennis ball trajectory, tying venue and sport into a cohesive look & feel.
- Team-specific colour themes and transition graphics used in bumpers, point animations, and arena environments.
- Custom animations tailored for decisive moments like match points and finals-deciding rallies.
