“WHAT…”
| Crionet partnered with Lega Basket Serie A to deliver a comprehensive CRM Accreditation and Event Management Platform across the 2023/2024 and 2024/2025 seasons. The solution was designed to integrate accreditation, access control, hospitality, and event logistics into a single digital ecosystem, capable of supporting the league’s most important competitions. Through a combination of smart credentialing, QR-based access control, personalized hospitality packages, and real-time operational support, Crionet ensured that staff, athletes, media representatives, and VIP guests experienced smooth and efficient event journeys. The platform handled every detail — from issuing over 2,500 personalized accreditation badges, to managing 500+ daily VIP guests, seat mapping, catering, and parking logistics. By connecting these functions into one platform, Crionet helped LBA achieve both operational efficiency and a premium event experience. |
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“WHY…”
Managing major sporting events such as those organized by Lega Basket Serie A involves complex logistics: hundreds of staff, athletes, and media personnel need secure access; VIPs and sponsors expect seamless, premium experiences; and organizers must maintain full visibility and control over accreditation and hospitality.
Traditionally, these processes are fragmented, relying on multiple systems that risk delays, inconsistencies, and operational bottlenecks.
LBA’s objective was clear: to streamline operations and elevate the standard of its events with a centralized, reliable, and scalable solution. The league sought to reduce manual processes, ensure real-time monitoring of access and zones, and deliver tailored VIP services that reinforce brand value and relationships with partners.
“HOW…”
Crionet implemented a modular ecosystem tailored to LBA’s needs.
Digital Accreditation & Access Control: QR-coded credentials, role-based permissions, secure PDA scanning, and on-site badge printing (over 2,500 accreditations).
Hospitality Management: Customized VIP packages including wristbands, catering, parking, and seat maps, supporting ~2,000 VIP guests across 4 days.
Operational Tools & Support: POS/restaurant management, XXL PVC printers, remote and on-site technical support, real-time troubleshooting, and staff training.
CRM Integration: Centralized accreditation management, personalized badge templates, and full audit trail for compliance and reporting.